Scope of Digital Marketing
Digital marketing is one of the fastest-growing and most dynamic fields today, offering countless career opportunities worldwide. At Addeora Academy, we prepare you to thrive in this expansive industry by equipping you with in-demand skills and practical knowledge.
Digital Marketing Course Syllabus
Offered by Addeora Academy
Duration: 3 to 6 Months (Flexible Batches)
Mode: Online / Offline
Level: Beginner to Intermediate
Placement Support: 100% Job Assistance
Module 1: Introduction to Digital Marketing
- What is Digital Marketing?
- Traditional Marketing vs Digital Marketing
- Importance and Benefits of Digital Marketing
- Digital Marketing Channels Overview
- Setting Marketing Goals and KPIs
Module 2: Website & SEO Fundamentals
- Basics of Website Design and User Experience (UX)
- Introduction to Search Engine Optimization (SEO)
- Keyword Research and Analysis
- On-Page SEO Techniques (Meta Tags, Headers, URL Structure)
- Off-Page SEO (Backlinks, Social Signals)
- SEO Tools Overview (Google Analytics, Google Search Console)
Module 3: Content Marketing
- Content Types: Blogs, Videos, Infographics, Podcasts
- Content Strategy and Planning
- Creating Engaging and SEO-Friendly Content
- Content Distribution Channels
- Measuring Content Marketing Success
Module 4: Social Media Marketing (SMM)
- Overview of Major Platforms: Facebook, Instagram, LinkedIn, Twitter, YouTube
- Creating and Scheduling Posts
- Audience Engagement and Community Building
- Paid Advertising on Social Media
- Analytics and Performance Measurement
Module 5: Pay-Per-Click Advertising (PPC)
- Introduction to PPC and Google Ads
- Setting Up Campaigns and Ad Groups
- Keyword Bidding Strategies
- Writing Effective Ad Copy
- Tracking and Optimizing Campaigns
- Understanding Quality Score and Budgeting
Module 6: Email Marketing
- Building and Segmenting Email Lists
- Designing Email Campaigns
- Writing Effective Subject Lines and Content
- Automation and Drip Campaigns
- Measuring Open Rates and Conversions
Module 7: Affiliate Marketing & Influencer Marketing
- Understanding Affiliate Marketing
- Setting Up Affiliate Programs
- Working with Influencers and Brand Ambassadors
- Tracking and Reporting Performance
- Legal and Ethical Considerations
Module 8: Analytics & Reporting
- Setting Up Google Analytics
- Understanding Key Metrics and Reports
- Conversion Tracking and Goal Setup
- Using Data to Drive Decisions
- Creating Performance Reports for Clients
Module 9: Digital Marketing Strategy & Planning
- Integrated Marketing Campaigns
- Budgeting and Resource Allocation
- Crisis Management and Reputation Building
- Trends in Digital Marketing
- Final Project: Creating a Digital Marketing Plan
Module 10: Career Development & Freelancing
- Building a Digital Marketing Portfolio
- Certifications and Continuous Learning
- Job Roles and Career Paths in Digital Marketing
- Freelancing Platforms and Client Management
- Interview Preparation and Resume Building
Module 11: Marketing & Ads
- Youtube
- Snapchat
